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Syncfusion GTM Playbook

Search Console and Bing setup

Type
checklist
Status
draft
Owner
COE Team
Last reviewed
2026-11-07
Products
All products

Draft. Not yet reviewed. Check facts before you use it with customers.

Run once per product domain to set up Google Search Console (GSC) and Bing Webmaster Tools, then run the weekly section every week; done means every domain is verified, sitemaps are clean and the weekly checks are logged.

Before you start

  • Read Search and AI visibility for why this matters for AI answers (Google index → AI Overviews/Gemini; Bing index → Copilot, ChatGPT search and others).
  • Domains in scope: syncfusion.com, boldbi.com, boldreports.com, boldsign.com, bolddesk.com, bolddocserver.com, and the BoldCreate site. Add any docs, help or app subdomains that should rank.
  • You need DNS access (or a web developer who has it) and a shared team Google account and Microsoft account. Never use a personal account as the only owner.
  • For Claude access through MCP, each person uses their own login with read-only scope. See MCP and tools.

Checklist

Phase 1: verify properties (SEO lead + web developer, day 1)

  • GSC: add a Domain property per domain, verified by DNS TXT record (covers http/https and all subdomains).
  • GSC: add at least two owners (team account + one named person). Give others “Full” or “Restricted” user access, not owner.
  • Bing: add each site by importing from GSC (fastest) or verify with DNS CNAME/XML file.
  • Bing: add the same owners.
  • Record each property, owner and verification method in the team’s access register (location TBD).

Phase 2: sitemaps and IndexNow (web developer, week 1)

  • Each domain serves an XML sitemap (or sitemap index) listing only canonical, indexable, 200-status URLs.
  • Sitemap URL is listed in robots.txt.
  • Sitemap submitted in both GSC and Bing; status “Success” with no parse errors.
  • IndexNow enabled: key file hosted at the site root and the CMS or build pipeline pings IndexNow on publish, update and delete.
  • robots.txt reviewed: no accidental blocks on product, pricing, docs or comparison pages. AI crawler rules follow the policy in Search and AI visibility.

Phase 3: fix coverage and experience (SEO lead + web developer, weeks 1–2)

  • GSC Pages report: review “Not indexed” reasons. Fix server errors (5xx), unintended noindex, redirect chains, soft 404s and wrong canonicals on important pages.
  • Bing Site Explorer and Recommendations: fix flagged errors.
  • Core Web Vitals (GSC): LCP, INP and CLS “Good” for mobile and desktop on product, pricing and demo pages. Log poor URL groups as dev tickets.
  • Structured data reports (GSC Enhancements): no errors on FAQ, breadcrumb, product or video markup.
  • Inspect 5 key URLs per domain (home, pricing, top product page, demo page, top comparison page) with URL Inspection; confirm indexed and canonical as expected.

Phase 4: weekly checks (SEO lead or Claude via MCP, every Monday)

  • GSC and Bing: clicks, impressions and average position vs last week, brand vs non-brand.
  • New queries with rising impressions; pages that lost clicks.
  • New coverage errors, manual actions or security issues (both tools).
  • Sitemap status still “Success”; IndexNow submissions still flowing (Bing IndexNow report).
  • Core Web Vitals: any URL group newly “Poor”.
  • Feed the summary into the weekly GTM review.

Done when

  • Every in-scope domain is verified in GSC and Bing with at least two owners.
  • Sitemaps are submitted with no errors and IndexNow is pinging on publish.
  • No important page is unintentionally excluded from the index.
  • The weekly checks have run and been reported for four weeks in a row.

If something goes wrong

  • Sudden traffic drop or manual action: tell the SEO lead and web lead the same day. Check recent releases, robots.txt, canonicals and redirects first; roll back the release if it caused the drop.
  • Lost owner access: recover through DNS re-verification with the team account.
  • Escalate unresolved indexing issues to the COE Team.