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Syncfusion GTM Playbook

Bold Reports positioning

Type
reference
Status
draft
Owner
COE Team
Last reviewed
2026-11-07
Products
Bold Reports

Draft. Not yet reviewed. Check facts before you use it with customers.

The one message, audience and proof for Bold Reports. The GTM plan, the two migration plays, the objections file and the competitor files build on it.

Summary

Bold Reports is the modern home for your SSRS and Crystal Reports: open existing RDL/RDLC as-is, convert Crystal .rpt files to RDL, and run them on a web designer, report server and embeddable viewer, in the cloud or on your own servers. It is for midsize+ IT, BI and product teams that have years of paginated reports and need to modernize without rebuilding them.

Details

Who it’s for

  • Lead use case 1: SSRS migration. Teams on SSRS facing Microsoft’s move of on-prem reporting to Power BI Report Server from SQL Server 2025, or wanting web authoring and modern embedding. See SSRS migration.
  • Lead use case 2: Crystal Reports migration. Teams facing Crystal Reports maintenance deadlines, runtime limits or a .NET modernization. See Crystal Reports migration.
  • Embedded reporting: ISVs adding paginated reports and a report designer to web apps (ASP.NET Core, Blazor, Angular, React, JavaScript).
  • Committee: developer/architect or BI owner (champion), engineering manager (economic buyer), IT/security, procurement. See personas and ICP.

Top 3 differentiators

  1. Keep your report investment. Native RDL/RDLC support means existing SSRS reports open without conversion; bulk migration of folders, shared data sources and datasets via PowerShell and REST API. A Crystal Reports converter turns .rpt files into RDL, with a published list of what needs manual review.
  2. Modern reporting stack, one vendor. Browser-based drag-and-drop designer, a report server with RBAC, schedules and exports (PDF, Excel, Word, PowerPoint, CSV), and viewer SDKs for current web frameworks.
  3. Deployment and licensing without surprises. Cloud or On-Premises (Windows, Linux, Docker, Kubernetes, air-gapped). Per-user or per-application licensing, no per-developer fees, no feature limits between editions.

Proof points

  • SSRS migration page and help docs for manual and scripted migration.
  • Crystal Reports migration page and converter migration guide (supported and unsupported features).
  • Security: SOC 2 Type 2 report: security, SOC 2 overview. GDPR/HIPAA described as “as scoped” (TODO: verify before claiming).
  • Migration help: the site says SSRS migration is free for eligible paid customers and Crystal migration guidance comes with every edition. TODO: verify current terms with sales before using in copy.
  • Review-site ratings on the homepage.

  • TODO: add a real example of a migration (report count, time taken) with approval to cite.

Pricing model fit

Cloud (per user) and On-Premises (per user or per application with unlimited users); Managed Private Cloud is not offered yet. Per-user plans start with a base block of users and grow in small blocks with volume discounts. No per-developer fee and no feature differences between editions. Optional AI credits or bring-your-own key. 30-day free trial; free Community License for one app at very small companies. Subscription only; perpetual licenses are not standard. Midsize+ buyers usually land on On-Premises (per user for internal reporting, per application for embedded/ISV) and go through sales for quotes, POs and proforma invoices. Model only: see pricing and licensing and the live pricing page.

Keyword themes

  • SSRS migration, SSRS alternative, SSRS replacement, SQL Server 2025 Reporting Services, Power BI Report Server alternative
  • Crystal Reports migration, Crystal Reports alternative, convert Crystal Reports to RDL, Crystal Reports end of life
  • RDL report viewer, RDLC in ASP.NET Core / Blazor, web report designer
  • Embedded reporting, paginated reports for SaaS
  • Telerik / DevExpress / Stimulsoft reporting alternative

30-second pitch

“You have hundreds of SSRS or Crystal reports that the business depends on, and the platform under them is changing. Bold Reports opens your RDL files as they are and converts Crystal .rpt files to RDL, so you migrate instead of rebuild. You get a web designer, a report server with schedules and exports, and viewers you can embed in modern apps, in our cloud or on your servers, with no per-developer fees. Want to upload ten of your hardest reports in a 30-day trial and see what moves cleanly?”

Sources

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